Coca-Cola India's Corporate Social Responsibility Strategy
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Case Details:
Case Code : BECG093
Case Length : 24 Pages
Period : 2002-2008
Pub Date : 2009
Teaching Note : Available
Organization : Coca-Cola Company
Industry : Consumer Packaged Goods/ Beverages
Countries : India
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Coca-Cola India's Response
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Coca-Cola opened an exclusive website, www.cokefacts.org, which addressed the allegations related to India and other countries. In another official statement, Coca-Cola rebutted the charges against its bottling plant at Plachimada, Kerala.
The company said the plant was not responsible for the depletion of the underground water table. It quoted a study conducted in October 2002 by Dr. R.N. Athvale, emeritus scientist at the National Geophysical Research Institute (NGRI), which had concluded that there was no field evidence of overexploitation of the groundwater reserves in the area surrounding the plant...
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Outlook
As of February 2008, Coca-Cola India had carried out its CSR activities across 45 bottling plants at an annual spend of Rs. 40 to 50 million on activities such as water conservation management, health, and education. By February 2008, the company had installed around 350 rainwater harvesting projects in several states of India...
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Exhibits
Exhibit I: Criticisms against Coca-Cola India
Exhibit II: Coca-Cola's Global Water Conversation Goals
Exhibit III: Coca-Cola's Global Community Watershed Program
Exhibit IV: Coca-Cola India's 5 Pillar Growth Strategy
Exhibit V: A Photograph of Mass Demonstration against Coca-Cola at Mehdiganj
on March 30, 2008
Exhibit VI: List of Awards and Recognition Received by Coca-Cola India
Exhibit VII: Print Ad of Coca-Cola India's 'Little Drops of Joy' Communication
Campaign
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